Marketing Coordinator

Status: Full-time

Reports to: Senior Director of Marketing

Application Deadline: June 14, 2021

Essential Job Functions:

• Assist with content development for all marketing efforts including but not limited to the GO LH website, laurelhighlands.org, consumer e-newsletters, marketing campaigns, collateral materials, and more.
• Coordinates data and helps create content for the annual Destination Guide project.
• Regular and ongoing content editing and fact checking for all marketing content; this will require constant research into GO LH partners, local news, industry trends, etc.
• Assist in the proofreading of GO LH Marketing materials, ensuring proper grammar, spelling, punctuation, and information accuracy.
• Assists with management of the LH Pour Tour including inventory, tracking, fulfillment, ordering, inquiries, etc. as needed.
• Aid in the development of marketing campaigns as needed.
• Assist in the planning and execution of the GO LH events including our annual Marketing Summit, Annual Dinner, Marketing Workshops and other events.
• Coordinate GO LH monthly/themed sweepstakes, reaching out to partner participants, select winners, mail prizes, etc.
• Manage the annual Photo Contest, organizing and cataloguing photos/entries.
• Aid the Director of Digital Marketing in the maintenance, development, and constant enhancement of both the GO LH website and the GO LH CRM.
• Manage partner data in the CRM, organize contacts, log data, approve and edit information, troubleshoot errors, enter special events/packages and manage entry guidelines for other staff as needed.
• Travel to marketing partner locations or area destinations to conduct interviews, record podcasts, take photos and develop digital content as needed.
• Act as point of contact for Partner Extranet support, giving tutorials and troubleshooting as needed.
• Help manage, organize, maintain the photo and video asset library, ask partners for updated images, fulfill media photo requests as needed, locate and share files for/with partners.
• Edit/resize photos as needed for marketing projects.
• Create, update, and manage sales forms as needed (primarily digital).
• Manage A/V tasks as needed for GO LH presentations.
• Assist GO LH Marketing Department initiatives as needed.
• Other duties as assigned.

Education and Experience:

Essential

• Bachelor’s Degree required – Marketing, Communications, Public Relations,  Journalism, English, Web Management, Multi-media Design, or related field.
• 3 years of relevant experience in content writing or digital marketing.
• Excellent written & verbal communication skills. Writing samples may be requested.
• Strong interpersonal skills with ability to work cooperatively with team members and stakeholders.
• Advanced knowledge of Microsoft Word, Excel, Outlook and PowerPoint.
• Ability to work both independently, without supervision, as well as part of a team.
• Attention to detail and delivery.
• Strong organizational skills with the ability to prioritize multiple projects in a fast-paced, deadline-driven environment.

Strongly desired, but not required:

• Knowledge of region’s tourism industry.
• Experience in managing content and production for high traffic websites.
• Basic knowledge of CMS (content management systems) and CRM (database management).
• Basic knowledge of HTML, CSS, and search engine optimization.
• Basic knowledge of Adobe Photoshop, InDesign, Premiere and other Adobe Platforms.
• Basic knowledge of and experience with social media platforms, especially Facebook, Instagram, TikTok and Pinterest.
• Basic knowledge of Asana, Slack and other digital communication and project management systems.
• Basic ability to shoot photo and video with smartphone or tablet.

Physical requirements/Work conditions:

• Ability to sit for moderate periods at desk/computer throughout the day.
• Ability to lift a minimum of 35 pounds, bending, stooping and walking up and down stairs is required.
• Ability to work occasional extended hours and weekends.
• Travel could be required (maximum 20%).
• Ability to use a dolly.

Other:

• Valid driver’s license; an annual driver record report may be required.
• Legally registered and insured vehicle for travel.

This job description identifies the major responsibilities and functions of this position.  It is not, and is not intended to be, a complete listing of all tasks assigned to this job.  Duties can be modified or additional duties can be assigned by a supervisor for the overall benefit of the Laurel Highland’s Visitors Bureau.

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