Thank you for attending our Partner Summit on Monday, April 8, 2024, at the Fred Rogers Center at Saint Vincent College.
2024 Summit Presentations:
- Keynote: Generative AI for Tourism MarketersPDF File
Janette Roush, Executive Vice President, Marketing and Digital, for New York City Tourism + Conventions
- The Many Layers of Meta Advertising on Facebook and InstagramPDF File
Sarah Benoit, JB Media Institute, LLC, Co-founder and Lead Instructor
- Becoming Autism ReadyPDF File
Becky Large, CEO AutismTravel.club
- The Power of Social InfluencePDF File
Abbey Way, Social Media Manager Wigle Whiskey, Content Creator
- Understanding GA4PDF File
Sarah Benoit, JB Media Institute, LLC, Co-founder and Lead Instructor
- Creating the Accessible Outdoor Economy (website)
Eric Thompson, Access on the GO, Founder/Director/Advocate
- Mobile ConquestingPDF File
Christy Shoemaker, Seven Mountains
2024 GO Laurel Highlands Spring Summit
The Power of Connections
Monday, April 8, 2024
8:30 am – 4:30 pm
Fred Rogers Center at St. Vincent College
300 Fraser Purchase Rd, Latrobe, PA 15650
Breakfast, lunch, refreshments, and happy hour included.
New this year, a special networking POWER HOUR!
Join us for the most informative tourism day of the year!
This year, we've reached for the stars to bring you nationally recognized experts to deliver the most up-to-date, relative, USEFUL information designed to help your tourism-related business THRIVE! From mastering social media campaigns and META through getting the most from GA4, you'll leave the Summit feeling empowered and ready to succeed.
Accessibility issues can present a major roadblock for travelers with various challenges. Hear from passionate advocates how we can take steps to ensure that all are welcome in the Laurel Highlands.
2024 Summit Sessions:
KEYNOTE SESSION:
CHATGPT FOR TOURISM MARKETING
Talk about ChatGPT is seemingly everywhere – is the technology sentient? Will my kids use it to cheat on term papers? If it’s so great, why is the blog post it wrote for me so terrible?
Let’s take a breath and focus on how tourism marketers can save time by using this technology today. We’ll review use cases that go beyond content creation – from creating rubrics to writing pivot tables, there are dozens of tasks that can be simplified thanks to the organizational powers of generative AI. Whether you’re a novice or a pro, you’ll be inspired to create your account or dive into prompt engineering after this session.
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THE MANY LAYERS OF META ADVERTISING ON FACEBOOK AND INSTAGRAM
Description: Meta advertising on Facebook and Instagram can be an incredible opportunity for businesses and organizations of all sizes. Meta has created one of the most affordable advertising platforms on the internet with options for budgets of all sizes, but this system comes with a wide variety of pros and cons. The biggest issue brands face is the complete lack of customer service and the layered nature of the tools, which make them confusing, frustrating, and difficult to learn.
In this session, social media strategist Sarah Benoit will explore and explain the different advertising tools provided by Meta, share useful best practices to help you create successful ad campaigns, and share some important secrets about how to set up and secure your account.
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THE TOP 5 WAYS TO MAKE THE MOST OF GA4
Description: Since July of 2023 Goole Analytics 4 has become one of the most common tools businesses and organizations rely on for website tracking. This big change to Google Analytics has created a steep learning curve for many brands and some unexpected issues to manage. As you move forward with GA4 it is essential to identify what data you want to collect and analyze regularly and to make sure your GA4 account and your website are properly integrated and set up to help you achieve your brand’s goals.
In this session, digital marketing expert Sarah Benoit will share the basics of setting up GA4, how businesses and organizations are using the tool to evaluate and quantify success, and tips for managing common issues brands have with GA4.
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THE POWER OF SOCIAL INFLUENCE
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BECOMING AUTISM READY: CONNECTING LAUREL HIGHLANDS WITH THE AUTISTIC COMMUNITY
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BUILDING THE ACCESSIBLE OUTDOOR ECONOMY
KEY NOTE SPEAKER:
Janette Roush
New York Tourism + Conventions
Executive Vice President, Marketing and Digital
Janette Roush is the Executive Vice President, Marketing and Digital, for New York City Tourism + Conventions, New York City’s official destination marketing organization. She oversees the organization’s paid media strategy, digital initiatives and media insights to raise the profile of NYC and to inspire visitation to the five boroughs.
A native of Kansas City, Missouri, Roush holds an MFA in Performing Arts Management from Brooklyn College. Prior to joining NYC Tourism, she spent more than two decades marketing Broadway at organizations such as Broadway.com and AKA, a global leader in entertainment advertising and strategy. She is a two-time Ironman, a LinkedIn Top Voice, and an adjunct assistant professor of Arts Marketing at Hunter College.
Sarah Benoit
Co-founder and Lead Instructor,
JB Media Institute, LLC
Sarah Benoit has worked in the web design, SEO, and social media fields since 2003 and has been teaching classes on related subjects since 2006. As President of Creative Original, she has built a wide variety of small business websites over the years. As Co-founder and Lead Instructor for the JB Media Institute, Sarah Benoit leverages her years of experience as a digital marketing strategist to create timely, relevant, and engaging training content. Sarah speaks, trains, and presents on digital marketing topics at conferences and events throughout the year in the Southeast and beyond.
Sarah received the 2017 Woman Executive of the Year award from WomanUp at the Asheville Area Chamber of Commerce. She was inducted into Asheville’s 40 Under Forty in 2013 and is a graduate of Leadership Asheville. She is also a 2017 graduate of the Hive Global Leaders program.
Becky Large
CEO of Autism Travel Club and autismnetwork.com
