Laurel Highlands Marketing Summit

Join LHVB partners, fellow marketers and business owners to learn the latest trends in digital marketing from industry professionals and leaders in digital marketing. The 10th annual Marketing Summit will be held in 2022 at the Fred Rogers Center of Saint Vincent College.

Supporting Partners

We appreciate the sponsorship of this event to help provide educational events like these and enabling us to bring in high quality speakers all to help educate and grow the marketing skills and capabilities of our local businesses.

Previous Summits

2020 Summer Summit (Online)

2020 Digital Presentations

• Creating Content for Engagement: A Podcast + YouTube Love Story: Ryan Barnhart
• The Importance of Influence: Lindsay Pardoe & Jill Kirsch
• Using Connections to Create Social Media Togetherness: Janelle Imbrescia
• Content Calendars & User-Generated Content: Anne Swoboda

2019 Summit Recap

2019 Presentations

• The Power of Influence - Courtney Brennan
• SEO - Where Your Online Presence Costs You - Petrina Supler
• The Powerful Effects of Body language in our Communication - Dr. Tammy Manko
• Instagram Makeover - Kalyn Letizia
• Digital Marketing Essentialism - Jeff Lizik
• Blending Traditional With Digital Marketing - 1st Team Advertising

2018 Summit Recap

2018 Speakers:

• Sadie Stresky and Tim McLaughlin -  321Blink - Quick Start Guide to Small Business Marketing
• Samantha Bell and Shannon Tarr – Gatesman Agency - Navigating the Ever-Changing Social Landscape: Organic + Paid Social Tips for Your Business
• Patrick Van Gorder and Brad Stephenson - Level Agency - Make Marketing Automation and AI Work For You
• David Safin – Saint Vincent College - Digital Storytelling
  • ​A Ride Around Roscoe
  • Commencement
  • F9
• Dianna Feng – Olson Zaltman – Diversity and Inclusion: Representing Women of Color in Media and Marketing

2017 Summit Recap

2017 Summit Presentations:

• Low-Hanging ROI: Prioritizing Digital Marketing Budgets Under $1,000 by Patrick Patterson and Patrick Van Gorder, Level.Agency

• Creating A Culture of Growth by Mike Capsambelis, Google PM | Awesome Pittsburgh Founder | Inclusive Entrepreneurship Advocate

• Generation Z and the Future of Marketing by Pete Baird, Red House Communications

• Dashboard Democracy by Samantha Barnes, Lunametrics

• Lightning Panel: Learn 6 New Marketing Tactics in 60 Minutes

  • Instagram Hashtags & DMs by Alex Byers, Saint Vincent College

  • BASICS of Marketing Today by Jeff Croushore, Idlewild & Soak Zone

  • Online Reputation Management by Megan Erney, Bowser Automotive (Power of Bowser)

  • 3 Steps to a SOCIAL Media Strategy by David Safin, Saint Vincent College

  • Retrospectives by Ed Saxton, Schell Games

Event Photos:

 2016 Summit:

Presentations and takeaway materials from the speakers:

“Media Convergence: Making It Work” presented by Pete Baird, Media Director, and Jorge Puron, Senior Art Director, Red House Communications

"Growth Hack Tutorial" presented by Phil Laboon, CEO of Eyeflow Internet Marketing

"The Compelling 'WHY' of Web Video" presented by Robert Faletti, Partner, Blue Archer

"Websites: Less is Necessary - The Art of Saying More with Less" presented by Nicholas Comanici, Marketing Strategist, Carney+Co.    

"Essential Analytics Tips & Tricks" presented by Chris Herring, Director of Digital Marketing, and Sarah Peduzzi, Digital Marketing Strategist, BarkleyREI
 

Download the 2016 Interactive Marketing Summit Event Program.

2015 Summit:

Presentations and takeaway materials from the speakers:

“Stop Guessing! Leverage Customer Insights for an Actionable Digital Strategy” presented by Michael Bartholow, Senior Search Project Manager at LunaMetrics

"Big Data for Small Businesses: The Future of Marketing" presented by Phil Laboon, CEO of Eyeflow Internet Marketing

Other Digital Assets from Eyeflow Internet Marketing: 

• 6 Essential Strategies for Improving SEO in 2015
• On-Page Content Optimization

“Why You Should Consider Social as Part of Your Advertising Strategy” presented by Bruce Kearns, Vice President of Operations at Community Elf

“A Field Guide to Tourism Analytics” presented by Chris Herring, Director of Digital Marketing at BarkleyREI

2014 Summit:

Presentations and takeaway materials from the speakers:

"Waking Up Your Analytics Strategy!" presented by Jon Meck, Technical Marketing Manager at LunaMetrics 

• LunaMetric's Google Analytics Self-Audit handout

"How to Climb to the Top of the Search Results" presented by Phil Laboon, CEO of Eyeflow Internet Marketing  

"Creating a Comprehensive Inbound Marketing Strategy" presented by Chris Vendilli, Founder of ProFromGo Internet Marketing 
ProFromGo Helpful Handouts:

• Website Design & Development
• Mobile Apps
• Local SEO Services
• Google Business View 

Download the 2014 Interactive Marketing Summit Event Program.

Event Pictures:

Post by Laurel Highlands Visitors Bureau.

2013 Interactive Marketing Summit 

The 2013 Interactive Marketing Summit took place on Friday, November 8!

Presentations from the 2013 Interactive Marketing Summit:

"Old vs. New SEO" - presented by Phil Laboon, CEO / President of Eyeflow Internet Marketing

"Google Analytics: Geek Speak for the Technically Meek" - presented by Ben Pritchard, Interactive Technology Director at Garrison Hughes

"From Liking to Pinning...Is My Social Media Strategy Winning?" - presented by Ashli Mazer, Director of Marketing at Nemacolin